Our mission is to help one million people live happier, wealthier, more fulfilled lives.

Why is that our mission?

Well, it all starts with a very delicious cupcake…

“I was US$500k in debt, overweight, divorced and jobless – at the age of 45.”

Things had not gone to plan.

I left a high stress career in finance to start my first entrepreneurial venture: Hong Kong’s first cupcake bakery.    I saw an opportunity!

We had two locations with all the right equipment. We created a delicious product (I loved them) and experience. We entertained hundreds of young children, teens, families, bridesmaids, and the like, with the most amazing cupcakes and parties – they had the time of their lives, and so did I!

I was like the Willy Wonka of cupcakes. But then things started to melt, like buttercream on a hot summers day!

We were growing. But, because I was so busy working in the bakery I lost focus of the financials, and we ran out of money. So I borrowed and borrowed, from friends and family.

When I eventually closed the business, it was like a death in the family.

And because of the heavy emotional and financial stress… let’s just say I was not a nice person to be around. And I thought my career in finance was stressful! This led to my divorce.

So here I was…45 years old. Broke (half a million US$ in debt). No marriage. No job. Properly overweight (I told you I liked our cupcakes). And living in one of the most expensive cities in the world. I was depressed. Felt trapped. I had hit my rock bottom. What the hell was I supposed to do next?

The shift started with my Mindset, my Attitude and my Discipline. The eventual M. A. D. of MAD Success.

I reassessed my priorities – my thinking, my behaviors, my choices – and I developed a plan. What I called my “Life & Financial Success Plan”.

I needed money, so I returned to finance. In less than 5 years I paid back ALL of the debt. I promise you, that was no easy task. I lost the cupcake-fueled, stress-induced weight. I regained my energy and zest for life. I realigned my actions with my values. And it’s because of this journey, I came to realise:

1. I had developed a system & plan to help people become unstuck. And…

2. Helping people achieve Life & Financial Success was to be my life’s mission.

So MAD Success was born. I’d love for you to join us. We’ll work hard to help empower your life & financial success. And 999,999 others like you.

Lachlan Campbell
Founder, MAD Success

The values we live by.

  • 1. There has to be trust

    Trust is so important in a coaching relationship. So we want you to know we’ve been where you are. We’re on your side. And we’ll always have your best interests at heart.

  • 2. Empathy is everything

    Everyone is different. Each situation is unique. And everyone can fall in a hole. However you got to this moment, we offer a safe and compassionate space to move forward and change.

  • 3. Truth will set you free

    If you need to change, you don’t need us to tell you everything is perfect. You need to hear the truth. So we’ll always be honest with you, and help you stay accountable to yourself.

  • 4. Don’t give up easily

    The road to financial freedom can be bumpy. We see these bumps as learning opportunities. So we’re here for the long haul, and won’t give up on you if you mess up, or make a mistake.

  • 5. Money stress is inclusive

    And so are we. Financial worries can get us all. So can mental and emotional barriers. So rich or poor. Blue collar or white collar. We’re here to help anyone that needs our support.

  • 6. Life should be an adventure

    Sure, it gets tough at times (and might be really tough for you right now). But life should be fun and so we want to help you better enjoy this adventure we’re all on.

  • Our Values

    But this is not about us. It’s about you.

    The whole MAD Success approach is not about us telling you what to do. It’s about putting you back in control. Because everything you need for the life you dream about is already inside you.

    Our coaching is just going to help you get it out. To help you discover your path to that better life. And then hold your hand on that journey, until we all get to celebrate your success.

    A happier and wealthier life is not a fantasy. Get in touch, and you’ll discover just how real it is.

    The first step is a free 30-min life success coaching session, to see if this feels right for you. Share your details below and we’ll get in touch to schedule your session.

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    Courses coming soon.

    Be notified as soon as the 12 Steps to Financial Freedom courses are online.

    Courses coming soon.

    Be notified as soon as the 12 Steps to Financial Freedom courses are online.

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